SCHOOL OF BANNERS & POPUPS



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Classroom 1 Marketing Overview
Classroom 2 Points
Classroom 3 Essentials
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Classroom 6 Placement


CLASSROOM 1 MARKETING OVERVIEW

Conventional Web marketers have given up on banner/popup ads. One major web guru said, "THE #1 REASON FOR LOW TRAFFIC AND TERRIBLE CONVERSION RATES? Banner/popup ads!" Some MLM lead generators dispute this since they pull 1000’s of new leads with hot banner/popups that take home business seekers to a “capture form” (a form that captures name, addresses and phone). They can be one of the best bargains on the Internet today! Today's much lower ad prices are giving many businesses an affordable and effective way to spread the word online."

Retinal studies have shown that Web surfers actually avoid banner/popups. Yes, their eyes look away! Numbers of Clicks (Click Throughs) have plummeted to under half-of-a-percent. Here is another hot tip: Banner/popups have an average Conversion Rate of 0.5%. But those who use "in-context" TEXT links (i.e., text links that are part of the content of the Web page) average over 3.5%! This new tricks means that you have a link to a POP-UP in your web page writing.

Why have banner/popups sunk? Banner/popups that are cheesy hurt your credibility. Because visitors simply arrive feeling "pitched" rather than informed when they click. They arrive on your in a resisting mindset, rather than with an open, ready-to-buy attitude. Remember that example where you sent 100 visitors per day to a merchant and 1% bought? If you rely on flipping up some cheesy, poorly designed banner/popups, it will be more like 10 visitors per day and NO one buys!

Banner/popup ad rates have dropped from $20 to reach 1,000 people a year ago to just five or six dollars today so they can be a great bargain. Even though the “trendy luster” of the Web has passed, there are still millions of interested prospects to be found online. This could be the best time ever for small and medium-sized businesses to stock up on banner/popup ads.

The Internet Advertising Bureau approved standards for new, larger banner/popups. Pop-Ups and Pop Unders are so common they are becoming irritation to some people. The new "wide skyscraper" size has already appeared on top sites and is three times larger than what we are used to. Advertisers hope the larger size will get reader attention, converting more sales. Experts warn not to get caught up in “flash” banner/popup technology. Over the next few years, as more and more people get fast broadband Internet connections, we will see "rich media" banner/popups that look more like television.

NEW ACTION AND SIZES INCREASE HITS FROM BANNER/POPUPS

Although banner/popups can be effective in creating message association and brand awareness, the new "large rectangle" (360x300) and "skyscraper" (160x600) online ad sizes have been found to be 3 to 6 times more effective than standard banner/popups (468x60).
Implementing these new sizes isn't always as easy, since not all sites support the newer sizes, but it appears that the extra effort is worth it. Additionally, other multimedia advertising technologies such as audio, video and flash appear to enhance these ads' effectiveness.

Positioning, such as interstitials (a pop-up that appears as a new Web page is loading), pop-up ads (which appear over a loaded page), Pop Unders (which appear when you close a page) and ads that are simply on a page. They all vary in effectiveness, with interstitials and pop ups being found to boost awareness nearly 100 percent. Once again they are an irritant, but one that produces results!

Obviously, which size, what supporting multimedia technologies, if any, and what position your next ad is displayed in is dependent upon what message and what audience you're targeting. But the bottom line is that the extra effort and cost in moving beyond the plain banner/popup may be more cost effective in the long run. In order to pull any kind of response your banner/popup must offer quality and clarity. Test – Test – Test!


Copyright 2004-5 by Insights Publishing and America’s Consultants
No copying allowed any violations will result in lawsuits by Insights Publishing
No links allowed to these pages unless by paid contractual agreement


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CLASSROOM 2 POINTS

Usually refers to an online image displayed at the top of a Web page, and replaces the Heading. Most common is 468 x 60 pixels, and a hyperlink image (GIF format normally) found in the margin or other advertising space on a Web page. Some banner/popups are animated; some are static and come in a variety of shapes and sizes.

BANNER/POPUP AND POP UP POINTS

  • Design should require reader to take action. i.e. "Click Now!"
  • Create interest and emotion with words. i.e. FREE! Special Offer, Buy, Save, Profit, Rush.
  • State product / service benefits not features, or if you do take the feature to the benefit element.
  • Animated banner/popups pull better response than static ads (Under 12k). Use these to step readers through other successive panels. The most important message should be going in the first panel, and details in the second panel.
  • Keep the photos low resolution so they load quickly. Try to reduce the standard 256 web-safe colors to just 16 for an even "lighter" banner/popup.
  • To eliminate complaints tailor a special web page to correspond with your banner/popup/popup. Make sure you give plenty of information, contact, how to, costs.
Too many sites are leaving these points out of their sales page, making this one of the chief causes of lagging banner/popup response.

<< ACU Comments >> Before you commit big money to your banner/popup ad campaign, test your ad or ads with a 30-day trial run. Most banner/popup networks provide reliable statistics on how many people have seen your ad (impressions) and how many clicked on it to go to your site (click-throughs). You can also check the server logs your web host provides to see where hits are coming from. If you simply MUST use banner/popups, save them for the products that you don't really feel GREAT about recommending. That way, you don't hurt your credibility -- after all, it's "only advertising."

Save your "in-context" TEXT links (to a popup or web page) for opportunities that deliver value to the reader.


Copyright 2004-5 by Insights Publishing and America’s Consultants
No copying allowed any violations will result in lawsuits by Insights Publishing
No links allowed to these pages unless by paid contractual agreement


 INDEX SCHOOL OF SCRIPTS

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Classroom 1 Marketing Overview
Classroom 2 Points
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CLASSROOM 3 ESSENTIALS

Do-It-Yourself:
Creating a good banner/popup for you takes time and effort. The payoff is a unique banner/popup with personality and pride. Why not give it a try? Just remember -- it has to invite surfers, and it has to communicate on its own!

Your banner/popup must be a CAPTURE PAGE. This is the common name for what banners/popups do actually do! They are to capture prospects for you! Yours has to be the best, to win their hearts and minds! Here are the secret tips:

1. AIDA
(A) - Attention - A banner/popup should not be able to escape someone's attention.
(I) - Interest - It has to attract interest to your capture page.
(D) - Desire - The reader has to desire viewing your capture page.
(A) - Action - He has to click your banner/popup.

Graphic Tools - You need graphics software to create your banner/popup/capture page. A complete list is below!

2. Target group:
Before you begin to create your banner/popup (capture page), you need to study your target group. What do you offer and for whom would it interest? These are simple questions with often some simple answers. But you should think of them while working on banner/popup-advertising or making any other promotions. If I had a site about sports in general, I could not create a banner/popup dealing with soccer only, because only a small part of my target group is interested in soccer.

3. Headlines - Text - Content:
Hot contents on the popup or banner/popup are imperative e.g. special tips on saving taxes or free software. With your banner/popup (Pop-Ups) you want to launch your whole homepage or capture page. Many experiences have already shown that only one or two items displayed on a banner/popup get much more ad-clicks than banner/popups with lots of information. The viewer just recognizes a banner/popup and does not read anything because it is too busy. So you just need to promote the newest or main aspects of your page.

4. Bright Colors:
Research has shown that blue, green and yellow work best, while white, red, and black are less effective. To get someone's attention, you should use bright and loud colors. Colors affect the eye differently. Using bright colors can help attract a user's eye, contributing to higher response rates. Another possibility of a color combination is the one you have chosen on your website. So the layout will depend on your homepage and this will sometimes get a higher recognizing effect.

5. Elements:
It has been proved that graphical elements like buttons and forms are not even a bit decorative, but can raise the click-through-rate. Pay attention on the choice of elements you added into your banner/popup/capture page! Do not use too many different ones. It often seems to be overcrowded and will not be mentioned. You can take some graphics from your own homepage, which reflect the promoted themes. Remember: Even text-messages without any images can be very nice and effective.

6. Use Cryptic Messages:
 No good headline? Cryptic ad banner/popup can help involve a user in the message. Cryptic messages typically increase click-through by 18%. What did that ad say? What did that mean? Because the "sponsor" of the message is not revealed, cryptic messages can be very intriguing. But there is a downside. Branding is forfeited on the ad. This may not be an issue if branding is not your main objective.

7. Call to Action:
As in traditional direct response, telling consumers what to do helps raise response rates. Click here! Enter Here! Submit Now! Simple phrases such as "Click Here", "Visit Now" and "Enter Here" tend to improve response rates by 15%. These phrases should be strategically placed in the ad, preferably on the right side. This is where the eye will be drawn."

8. Animated Banner/Popup:
Every text or image must be able to be realized at least two times! It is also proved that animated banner/popup will highly attract the attention. But especially in this case, you should limit the size of animated banner/popup; maximum 7 Kbytes! On timing each of the inserted images you need to regard the display-times. A hint for you: Read the shown text loudly and clear two times. If the next image is shown earlier, you have to adjust the time-settings.

Some of the following programs offer special links that ROTATE the banner/popup on each page load, of your classifieds site...


Copyright 2004-5 by Insights Publishing and America’s Consultants
No copying allowed any violations will result in lawsuits by Insights Publishing
No links allowed to these pages unless by paid contractual agreement


 INDEX SCHOOL OF SCRIPTS

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Classroom 1 Marketing Overview
Classroom 2 Points
Classroom 3 Essentials
Classroom 4 Resources
Classroom 5 Generators
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CLASSROOM 4 RESOURCES

Direct Response (Affiliate)
http://www.directresponse.com/
The Direct Response Advertising Network enables Web Publishers (Affiliates) to choose the right offers to put in front of their right users at the right time, helping generate new subscribers and visitors for Advertisers. Web Publishers (Affiliates) earn revenue from their websites/newsletters. Direct Response Advertising Network has over 6,000 Web Publishers (Affiliates), and delivers over 2,000,000 clicks per month to Advertisers.

On Response (Affiliate ~ Value Click)
http://www.onresponse.com/onR_Referral.asp?a=becanada
Changing or replacing banner/popups with new offers becomes a simple task with the onResponse.com interface. When used properly and changed frequently, banner/popups will keep even a dull website with limited content looking crisp and fresh. For websites with large amounts of content, banner/popups will create a diversion for the user and an opportunity for the web master to generate leads.

Puzz (Affiliate)
http://www.puzz.com/signup.html?CH139340
Provides offers from quality sponsors that you can link to from your web site and in any opt-in e-mail newsletters that you publish. Webmasters who join and take part in this program (affiliates) place banner/popups and/or text links on their sites that promote these free and trial offers (i.e. no purchase is necessary for the vast majority of them). When people click through these links and sign up for the programs, unique tracking codes are captured so you are credited with each sign up, which we call a lead. Check here for leads too (purchase).

Web Sponsors (Affiliate)
http://www.websponsors.com/cgi-bin/referral.cgi?username=becanada
Sending targeted consumers to a targeted site means a higher click-thru ratio, which means more qualified leads for advertisers.


Copyright 2004-5 by Insights Publishing and America’s Consultants
No copying allowed any violations will result in lawsuits by Insights Publishing
No links allowed to these pages unless by paid contractual agreement


 INDEX SCHOOL OF SCRIPTS

BACK TO TOP

Classroom 1 Marketing Overview
Classroom 2 Points
Classroom 3 Essentials
Classroom 4 Resources
Classroom 5 Generators
Classroom 6 Placement


CLASSROOM 5 GENERATORS

ABC Banner/popups
http://www.abcbanner/popups.com/mlinks/links.pl
This site has an online banner/popup maker, but you must register to gain access to it.

Acme Label Maker
http://www.acme.com/labelmaker/
This is a very simple and fast online banner/popup maker.

Animation.Com
http://www.animation.com/gt/homepage.asp
There are hundreds of professionally designed templates, color schemes dancing words and animated text effects to really grab the attention of your prospects, and customers!

Animation Online
http://www.web-animator.com/
It's easy and FREE! Select a banner/popup style, enter text to be animated, and your banner/popup is instantly created!

Banner/popup Backgrounds
http://www.angelfire.com/biz/WLAW/banner/popup1.html
This site has tons of banner/popup backgrounds to choose from. Just select the background, and go right to the banner/popup generator form!

Banner/popup Creation
http://berg.heim.at/tibet/450000/bancr-en.html
http://www.coder.com/creations/banner/popup/banner/popup-form.pl.cgi
Free banner/popups & logos, free blank banner/popups, online banner/popup creation tools.

Banner/popup Dudes Promotions
http://banner/popupdudes.com/
Make your own banner/popups free! Banner/popup Dudes have been providing web site promotions since 1996.

Banner/popup Generator
http://www.coder.com/creations/banner/popup/
This is a free service to create graphical banner/popups for your site. There is a FAQ and instructions page that will assist you.

Banner/popup Maker Pro
http://www.banner/popupmakerpro.com/
Banner/popup Maker Pro is software for Windows (95, 98, NT, Me, 2000, & XP) that quickly (and easily!) allows you to create web-based banner/popup ads, buttons, animated gifs, logos, and other web graphics. It's not just for banner/popups! Download their 15-day free trial version.

Banner/popup Workshop
http://angelfire.com/biz/DesignTech/BanWkShop.html
This is a site that will help you create a FREE Banner/popup for your Website by a designer and this will help you increase Traffic flow in your site but you must link your site to theirs.

321 Clip Art
http://www.321clipart.com/show.php?cat=Banner/popups
There are 110 pages of banner/popup pictures to choose from here. There is also a banner/popup parts section on the site where you can find 28 pages of parts to choose from. An excellent site with a ton of other website resources!

Coder.com
http://www.coder.com/creations/banner/popup/linkexchange.html
Create custom banner/popups from this website for free.

Cool Archive
http://www.coolarchive.com/logogen.cfm
Make your own logo or banner/popup free with their online generator!

Cool Text
http://www.cooltext.com/
Create your own logo/banner/popup free!

Creative Connectivity
http://www.crecon.com/banner/popups.html
You can use their free banner/popup maker as much as you would like. They even have a very low cost ad package where you can host your banner/popup on their site for only $6 for 6 months.

Flaming Text
http://www.flamingtext.com/net-fu/forms/banner/popup.html
Create a free banner/popup with this quick online generator.

Free Banner/popup Generator
http://linuxenvy.com/bprentice/Banner/popups/Banner/popups.html
Free online banner/popup generator.

High Power Graphics
http://www.highpowergraphics.com/
Choose your banner/popup from the banner/popup template directory, and just ad your text to it! There are a variety of other free services, from logo makers to 3 D headings for your site.

IQ Auto
http://www.iqauto.com/cgi-bin/3dgen.pl
Create your free banner/popup with this awesome 3 D online text generator!

Media Builder
http://www.mediabuilder.com/index.html
Thousands of original web designs, interfaces and Photo Clips, free for use on personal web pages and email. Access to complete collection of over 50,000 web designs and 100,000 animations. The creative teams of Media Builder and Animation Factory have teamed up together to create these unique graphics and animations.

Quick Banner/popup
http://www.quickbanner/popup.com/
You can use their animated flash banner/popup maker tool for only $20.00.

Sign Board Factory
http://nis-ei.eng.hokudai.ac.jp/~yamamoto/factory/
Generate your free banner/popup from a cool variety of designs.

Xavier
http://www.createbanner/popup.com/v2/
Just click on a picture, and ad your text!


Copyright 2004-5 by Insights Publishing and America’s Consultants
No copying allowed any violations will result in lawsuits by Insights Publishing
No links allowed to these pages unless by paid contractual agreement


 INDEX SCHOOL OF SCRIPTS

BACK TO TOP

Classroom 1 Marketing Overview
Classroom 2 Points
Classroom 3 Essentials
Classroom 4 Resources
Classroom 5 Generators
Classroom 6 Placement


CLASSROOM 6 PLACEMENT

7 Ad Power
http://www.7adpower.com/
Each ad delivers points directly to your site allowing you to control your content and try new approaches instantly.

802.11 News
http://www.80211-news.com/mediakit/advertise.asp
This site features pop-up and pop-under advertising.

Active Angler
http://www.activeangler.com/contact/advertising/index.asp
This company offers pop-ups and pop-under advertising. Both types of these larger ad formats are designed to enhance the effectiveness of your online marketing message by utilizing greater interactivity and expanding creativity.

Ad Server Solutions
http://www.adserversolutions.com/banner/popup_exchange/
This site offers banner/popup exchange, text exchanges, link exchanges, button exchanges, pop up exchanges, pop under exchanges, exit exchanges and more.

All of England
http://www.allofengland.com/advertise.asp
Pop-Under ads, text box, and flash box ads can be purchased for a very minimal amount of money.

Banner Advertising
http://www.popunderadvertising.net/
Web site promotion to increase your traffic, and tons of it, can be found at this site.

Banner Store
http://www.popupadstore.com/rates.htm
In contrast to other advertising opportunities that let you "force" your ad upon users without the permission of the website they are visiting at the time, your ads will be popped up with the permission of, and in conjunction with, the major search engine they are displayed through.

Bid Clix http://bidclix.net/AdvertiserInfo.jsp
This site offers pop-up advertising on a pay-per-click basis. What's more, you choose the price that you want to pay for each click and you can change this price at any time.

Burst Media
http://www.burstmedia.com/release/advertisers/adv_creative_specs.htm
This site offers pop-ups and pop-under ads in the form of skyscrapers, and wide sky scrapers as well as a variety of other advertising types.

Click Exposure
http://www.clickexposure.com/
They offer 2 types of traffic generating programs to send you immediate targeted website visitors.

DMIA
http://www.dmia.org/advertise.html
Promote your organization's products and services to a group that is looking for the fastest, most up-to-date information on new products and services to sell.

Exit Exchange
http://www.exitexchange.com/
This site offers pop-under ads with real site statistics FREE!

Fast Click
http://www.fastclick.com/advertise.html
This company offers a wide variety of advertising tools, pop ups being one of them. You must first undergo a review to see if your website has appropriate material, categorization, and overall quality.

Free Internet Advertising Directory
http://www.ad2go.com/ads/PopUp_Exchanges/index.html
This site has a list of places that you can exchange free pop-up and pop-under ads.

Get Hits
http://www.gethits.com/popunder/faq.html
Every time a visitor exits from one of the thousands of sites in our network of high volume websites, your web page will pop up and will immediately grab the visitor's attention!

Global
http://www.globalsearchenginesubmission.com/index.php?page=popunders
This company offers very polite pop-under ads. They will only send one ad up per exit.

Home Media Kit
http://homemediakit.com/PopUnder.asp
This site offers low cost pop under ads, and offers a variety of other web marketing tools free.

Info Space
http://www.infospaceinc.com/advert/products/index.jsp
They offer an array of advertising products, pop-ups being one of them.

Internet Ad Source
http://internetadsource.com/maxm/products.htm
This sites Pop-under ads have the highest visitor response and are very limited within our community for greater effectiveness.

Java Script Kit
http://www.javascriptkit.com/script/cutindex12.shtml
This site has a variety of java scripts that you can use to create pop-under windows.

Lexico
http://www.lexico.com/contact/ad/
Pop-up and pop-under advertising is available in selected sections of the sites on a frequency-capped basis.

Monster Pop-Ups
http://www.monsterpops.com/
Every Visitor to your Site is a Potential Customer! They will target your website with REAL visitors who will see ONLY your page displayed in a full-screen format.

MSN Advertising
http://advantage.msn.com/adproducts/adproducttype.asp?aptid=aptid58
Their pop-up ads are in a 250 by 250 window that appears on top of the content page at the time of the original destination page load.

MTG News
http://www.mtgnews.com/about/sales.php
Their unique pop up serving technology prevents programs such as Popup Killer from closing the advertisement before the user has a chance of viewing it. Furthermore, it will always be centered on the user's browser window to maximize visibility.

Neo Banner/popups
http://www.neobanner/popups.com/neobanner/popups/get/banner/popups.asp
These sites pop-under windows open your site in a window size of 700x420 pixels. They DO NOT allow the pop-under code to be placed on any page, which has other pop-up/pop-under code on it, and your pages must not automatically refresh to maximum screen size.

Nuclear Traffic
http://nucleartraffic.com/
Exchange page views with other members. The NuclearTraffic.Com - Pop-Under Exchange opens one window each time your page receives a visitor. Your web page will open under one of the other Pop-under Exchange member's page when they receive a visitor.

NY Rock
http://www.nyrock.com/misc/adrates.asp
They offer pop-ups and other advertising mediums, all which allow you to track your ad campaigns through click thru stats, impressions and more.

Pop-Up Generator
https://secure.netsuccessnow.com/popupgenerators/
This simple software makes creating pop-ups very simple.

Spiral Hits
http://ukpopup.com/AllPops/
SpiralHits.com employs the most successful form of Internet Advertising today: Pop-In Advertising (DEMO). Every time a visitor visits one of the 15,000+ websites in our network of high volume sites, your web page will display UPFRONT and immediately grab the visitor's attention!

Sun Times
http://www.suntimes.com/mediakit/ratecard.html
This company offers pop up impressions, but on a limited basis. You must contact a representative to check availability.

Traffic Ace
http://trafficace.net/
They use their Pop-under Technology to deliver real and qualified people to your site. It is now up to you to sell your products to them. These are real visitors unlike most.

Traffic For Pennies
http://traffic4pennies.com/PricesNonAdult.htm
Extreme targeted 100% IP unique pop-under ads with your exact demographic audience that you are trying to reach.

True Traffic
http://www.truetraffic.com/
True Traffic offers many forms of advertising including banner/popup, e-zine, pop-under traffic, and more!

Virtumondo
http://virtumundo.com/
Whether you're looking to increase your brand awareness, collect data from online consumers, or drive people to your Web site, Virtumundo's customized online advertising is the ideal solution.

END -

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