SCHOOL OF SEARCH ENGINES FOR MLM

SEARCH ENGINES FOR MLM
SEO = Search Engine Optimization

By Rod Cook Internet and Web Marketing Guru

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Classroom 1 Word Relevancy & Density
Classroom 2 Content
Classroom 3 Traffic = Visits
Classroom 4 Links From Other Sites
Classroom 5 Search Engine Submission
Classroom 6 Paid Search Engines
Classroom 7 Secret Tips and Tricks

CLASSROOM – GLOBAL OVERVIEW

In the past Search engines were the best way to get free advertising to make money. Now they are all trying to figure out how to make a buck! The search engine game is changing constantly. Here are the top tips to getting your website listed on search engines. Remember that Google is king. (Period) Over 80% of web searches by web users are initiated using Google. So for the next Internet year (90 days) I am going to focus on what it likes because the rest generally follow!

Here are the Major factors to get a website high in the searchengines. If you focus on them you will stay in the Global Search Engine Ballpark

1. Word Relevancy and Density – Do the words (on your site pages) your site show (represent) the subject you want in Search Engines?
2. Content – Does your website attract people to come back and visit?
3. Traffic – How many people come and visit your website?
4. Links – Do you have links back and forth (link exchange) with sites that feature your word relevancy?
5. Submission – How put your website in the Search engine's faces!

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CLASSROOM 1 Word Relevancy & Density

Word Relevancy –Are your key words relevant to the subject you want to promote to the top of the searchengines? A "key word" is what you want to promote. Make sure whatever primary word you select for your web page(s) it is located in the FIRST position. This puts your most important keywords as close to the <BODY> tag as possible. You may not want to promote the word "nutritionals" because there are 230,000 listed in Google. Do some strategic thinking first and look on Google! For instance there are very few searches on Network Marketing! Why? MLM is easier to type! Here is a source(s) to help you search.

See: http://inventory.overture.com/d/searchinventory/suggestion/

Another important factor to consider is the use of misspelled words: Misspelled words could boost your traffic because many people are likely to misspell your keywords in a search. In a search for a site submission service, people could search for free submission, fre sumit, subit, saerch engines, submition, add ULR, saerchengines, etc. and end up at this page because these words are present in this page and among the META keywords.

Secondary Searches – Go to Google and put in "free keyword search" (make sure that you use the " marks to narrow down the search. Be aware of web position placement firms that tell you will end up on top. Even the good ones bit the bullet with the Google "Florida" algorithm changes in November 2003 and don't know where they are today. Fully 50% just like MLM software are frauds. HOWEVER! Some may have good tools to use for FREE. Money wasted!

The Title is the most important place to put your keywords, but be careful and limit the Title to fewer than 15 words including your top keywords. It's important that your Title is as descriptive as possible and that it focus on what your page is all about, for two obvious reasons.

1. This is the title that will come up in a search, and you would want to attract people, not scare them away with a lot of keywords that makes no sense. Also, if a surfer clicks on your link and the Title differs from your content he's likely to leave the site. Do NOT use caps… not considered good neti-quette.

2. Your Title should reflect the content of your page for better ranking in the search engines. It makes your site "relevant" to your Title.

3. Description is also heavy with some searchengines so get your key words in it several times (without looking stupid). The Description can run out to 30 words. Use them!

Word Density -- The words on your site need to match the intent of what you want to get on the searchengines. This is called word relevancy. Use your top keywords in the first paragraph. The "main" readable text is important with Google (as opposed to the meta-keywords). If you look at www.mlmconsultant.com you will find that the words MLM Consultant are sprinkled around in the paragraphs. All of the sentences make sense. If I put MLM Consultant, MLM Consultant, MLM consultant in the text I would be spamming = page 20 on Google. You have to use common sense and sentence
structure - make the sentence readable!

Word Relevancy/Word Density – Combined, these primary words need to continue through your whole website to maintain the theme. The more pages the better. That means that you are real about the website. Some search engine placement folks will hustle your money by just doing the front page of your website.

What Does It Take To Get Top Google Rankings?– Interesting study at ihelpyouservices.com -- Over 20,000, #1 ranked sites have been analyzed to determine what it takes to get to the top of Google. This is after the 4th round of changes due to "Florida" (big changes) in 2003-2004. Here are the findings:

For the top 10 results (single word queries)
Average number of words on a page: 893
Average number of keyword repeats on a page: 5.3
Average overall page keyword density: 2.1%
Average number of words in a title: 6.7
Average number of words in #1 Ranking site title: 5.9
Average number of keyword repeats in title: 0.8
Average title keyword density: 17.3%

Copyright 2003 by Insights Publishing and America’s Consultants
No copying allowed any violations will result in lawsuits by Insights Publishing
No links allowed to these pages unless by paid contractual agreement

INDEX SCHOOL OF SEARCH ENGINES FOR MLM

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Classroom 1 Word Relevancy & Density
Classroom 2 Content
Classroom 3 Traffic = Visits
Classroom 4 Links From Other Sites
Classroom 5 Search Engine Submission
Classroom 6 Paid Search Engines
Classroom 7 Secret Tips and Tricks

CLASSROOM 2 Content

I put this as number two on my priority list because people have to like your site and come back for you to be noticed by searchengines. Most successful websites are the ones that build up repeat visitors. In these cases, getting folks that bookmark your page is a good way of ensuring the kind of repetition we want. Some folks add every other web page they like to their "favorites," but after a couple of years on the web they only bookmark sites with a "revisit" value.

About the best way to get a site bookmarked is to have interesting information that gets updated regularly; content rich. When we update our information on a weekly or monthly basis, folks will come back to see what is new. For instance on the MLM Consultant site, as a public service, I try to add articles to the library 2x a month to help the MLM Industry. I'll often visit a site once a week like clockwork if I get useful information each time I visit. Note the key is to make the information useful and regular.

With the "Florida" storm by Google many search engine specialists had their clients beating at their door with axes in hand. Why? Most were commercial websites and the only content they had was for selling purposes. Google and others are now looking at content of the whole site.

Upon reviewing engine positioning for the MLM Consultant site I stayed on top because my home page was not where the most of my traffic came from. People came to read my articles in the Library.

You don't have to be a writer! Ask yourself what information you can add to your website. In the web world of linking many authors will give you articles (get good ones) if you make sure there is a link back to their website. I offer my MLM Watchdog subscribers some good articles as I publish them to help the MLM Industry. There are articles for sell too. (Period) Good ones. If you want one of my articles go to the Library on www.mlmconsultant.com and take one (just save it with your browser and give it to your web master). Copy it. Do not touch it up or change it and we are ok!

INDEX SCHOOL OF SEARCH ENGINES FOR MLM

CLASSROOM 3 Traffic = Visits

Another measure of your website by searchengines is how often it gets visited. There are several good ways to do this and unfortunately more bad ones. An easy one is keep and email list of all your friends and send them an email when you put an interesting new article on your site. Cheap fast and effective.

Joining traffic generator schemes is risky! Why? Because searchengines measure how long a visit is on your website. A lot of hits with no "stickiness" (meaning people clicked on your site and then instantly closed it) can get you penalized. That is why content in Classroom 2 is so important. What is there for them to look at and stay for a while? In addition these are a pure pyramid and there are jus so many people in the world willing to join them. Also there is software to cheat on the clicks and are on and off your site in a millisecond. Ouch!

Paid Traffic generators are worse! If you get a real crook with automated software the searchengines see the pattern and dump you in the ditch. Get somebody else to test them or find someone you can trust. Remember they have to be in your category too. Interested in you to stick around.

You are saying right now, "Rod you have given me a chicken or egg first dilemma." The answer is yes and no. Content first then traffic follows. The safe way is the work it takes to get there. There is no substitute!

We have some new things like traffic circles among friends and traffic sites you can trade straight across. I have the software for the traffic generator systems if you and your friends want to start one. Not a commercial ad here but these are good used in one MLM downline group or a whole company. Watch TV and linger through friends websites.

INDEX SCHOOL OF SEARCH ENGINES FOR MLM

CLASSROOM 4 Links From Other Sites

Two years ago (Internet years of 90 days) I would have talked about links in classroom #1 because your popularity on the web was measured primarily by the number of people that linked to you! Then came that fateful day of "Florida" when Google changed their algorithms and the whole web world went upside down.

Google (and other engines following now) rank the links. Imagine a popularity party. If all the popular people are in a high traffic (hits/visits) group there is a reason. They are chatty, they are sharing information (good or bad), and they have each other's phone numbers. Engines are very found of "on topic" links. An "on topic" link is a link that contains your keywords.

This is the way that Google now looks at any subject on the web and the links are link common phone numbers/topic. If you are in the phone books (links) of the popular people with them having links to you… you are up in the search engines! It is also important that your keywords are present in internal links, because some engines count them as well.

If the links to your site are from a dog food site and you are doing direct sales (not about dog food) you get a couple of demerits. It may not kill you unless you are linked to a lot of odd sites that have nothing to do with your site content. That is part of what happened with "Florida." Searchengine paid placement people had worked on linking sites to ANY site. Bang they killed their customers with that old strategy!

Do NOT get into a FFA (Free For All) "link farm" where you place links to your website and they rotate down a page. All searchengines hate them and they will get you demerits! This is so critical that I will repeat it. Don't do FFA's!

To find quality link partners go to Google and put in all four of the listings below. You will see a big difference in each search!

find url, mlm
add url, mlm
"find url, mlm"
"add url, mlm"

You will see many listings. Look at the website. Is it one that you would want to link with? Same type of content and does it look like a good legal website? Copy and paste that into a text pad or word document if it looks good to you. Then go to www.alexa.com and put in your website first. It will show you your traffic rank. Then go to the URL's that you liked then copy and paste into notepad or word. Put that URL in the comparison slot on Alexa (below where your traffic ranking is shown) to see if it how they compare to you. If they rank higher than you beg for a link exchange. Stay on them; call them if you have to! Email weekly. If they are about the same exchanging links will be ok but concentrate on the higher ones first! Lower than you put them on the back burner. This is like MLM recruiting. Sign up one hot distributor (link) a week and over a year you'll be up in the ranking.

Check Your Link Popularity: http://www.addpro.com/popularity.htm

There you have the basics of linking.

www.webpilotexplorer.com is someone I trust she charges $100 setup (when you use the submission service below) and $20 a page to put you in her link directories she has on multiple MLM sites. See search engine placement below. No scams or pyramidy MLMs.

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CLASSROOM 5 Search Engines Submission

Submitting your website to searchengines is critical. Don't do it and they may get around to seeing you a year or two from now. You may make dramatic changes to your website and be a star website for content and links, but if you are not seen you are lost.

On the other hand submitting too often is a disaster. Do it weekly on Google and they will think you are a pest and put you in the trash can. Meantime Alltheweb.com likes it weekly. You have to use discretion and get the "lay of the searchengine land".

Don't get ripped off. I see ads; "we submit your site to searchengines day for only $250 a month!" Pardon me they are ripping you off and putting your website in the dumper. If anyone says, "Guaranteed Placement" run! Some only submit your home page, this is a fraud. Every page in your website has to be submitted.

LIST OF LOW COST SUBMITTERS
www.webpilotexplorer.com is someone I trust she charges $100 for setup (putting each page in and writing the page description) for a website up to 15 pages. For a $100 a month she baby sits the timing for which searchengine. She has two problems: She is too honest and worries about doing a good job. Nice problems for you to have right? No scams or pyramidy MLMs.

FREE -- AddMe.com
See: http://www.addme.com/submission.htm
This Wizard can submit to any or all of these search engines: Google, Subjex, Alexa, Scrub The Web, FAST Search AllTheWeb, LookSeek, ExactSeek, Jayde, InfoTiger, NerdWorld, Aeiwi, Walhello, LifeTips, and EntireWeb. For $29.95 per URL with discounts for volume they will submit to 1,500 engines and classifieds.

Free Web Submission
See: http://www.freewebsubmission.com

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CLASSROOM 6 Paid Search Engines

This is certainly one way to get traffic to your website. Overture used to be the king of pay per click (you are charged when people click on your link to go to your site). It is honest, but with the cost of Overture and Google going out of sight and the number of other searchengines they reach being diminished make sure you test, test and test some more. Since prices and deals change every week here are some links to research with: www.paidforclick.com

INDEX SCHOOL OF SEARCH ENGINES FOR MLM

CLASSROOM 7 Secret Tips and Tricks

These tips are some things we are experimenting with that we think may or will help your rankings. There are 2 AM conference calls among us searchengine nuts pondering their next move and new things to do for better ranking for our clients.

Tip: When you do a URL the search engine (and Unix what the Internet is built on) reads a dash – as a space. We think at this time that www.mlm-consultant.com will get a few more points from the searchengines than www.mlmconsultant.com. Not a big kick but every little bit helps.

Tip – Remember word density? The searchengines read from the top down (many times just the top half) so it if you concentrate on word relevancy matches in the first half of the page it doesn't hurt! Once again don't overdo it!

Tip – Experts babble on about meta tags that really don't have high impact anymore. Meta tags alone do not give you a high ranking in the search engines listings. What you need is to combine your meta tags, titles and your content. You can have the best of keywords in your tags but you will probably not get a top listing as long as they are not present on your page.

Tip -- Don't forget to use your keywords if possible in your ALT tags when using images!! Not too many because that can also count as spam

TIP -- Insiders Free trick -- http://inventory.overture.com/d/searchinventory/suggestion/
- you can sign up for an account without paying money. Part of your account is a search for how often a term or word is searched for. Copy them down if they are high and cross check on Google (top right) for number of potential competitor websites. The goldmine for you is when you find a high search term and not a lot of relevant websites in Google.

Tip – Putting a missing page to work. First go to AltaVista.com. In the search box type "host: your domain" (replacing your domain with whatever your domain is, such as "host:mlmconsultant.com. What you get on the screen is every file that AltaVista has in its index and thinks is active. Look at the links on the screen. Put your cursor over the clickable link -- but don't click. Look down at the bottom of your browser to see the filename of your URL. Is the page still in existence? If not quickly create a new page with exactly the same filename as the one AltaVista thinks is still on your site, then put it on your server ASAP.

Tip – Double using the trick above. Ask friends if you check them?? for moved pages and find a missing page (which hurts them in the searchengines) can you give them a page of good content with links back to your site. Some folks have done this with strangers too! Win-win for all!

Tip -- Join a banner exchange program, not to be confused with FFA's (FREE FOR ALL's)

Tip: With new sites, use a "unique" word in all your pages so you can search for this word in the engines and a get a list of all your web pages. It's a quickie to see if all your pages were indexed. You can use it again when you make major changes to your site to if the engines have your latest site version.

If you would like to suggest additions to areas or corrections please forward to
University@gotreply.com

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COPY RIGHT 2002, 2003 AMERICA’S CONSULTANTS
Copyright 2003 by Insights Publishing and America’s Consultants
No copying allowed any violations will result in lawsuits by Insights Publishing
No links allowed to these pages unless by paid contractual agreement

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