If you're in network
marketing, there's good news, and there's bad news - and the great news
is that, for you, they're both good news.
In good economic times, people are less interested in career
alternatives, but they can more easily afford to buy more consumer
goods. In bad times, they crave new business opportunities. Today, we
could soon be facing global recession - and tremendous worldwide
opportunities for you.
General economic theory holds that there tends to be a recession
about every eight years. The entire history of the modern United States
reflects this boom-and-bust cycle. Consistently, network marketing has
grown during the "down" periods.
relationship between low-cost entrepreneurship and economics is
important. During the past few years, the world economic boom has made
people complacent. In the U.S., the jobless rate dropped to all-time
lows of less than five percent. People had to be sick, lame, or lazy not
to get a job. Hamburger flippers got higher-paying jobs, such as
assembling computers, and their incomes rose. Rather than looking for an
alternative to a job or seeking extra income, these folks sat around and
||When recession hits, those with
any intelligence are going to scramble to find alternative sources
of income. In their frantic searches, they are going to find that
the best of all alternatives is network
When recession hits, those with any intelligence are going to
scramble to find alternative sources of income. In their frantic
searches, they are going to find that the best of all alternatives is
In the graph, we show the increase in growth of several major network
marketing companies operating during the recession of 1973-75. You will
note that the companies were not doing badly when the recession started.
They had a fair amount of growth. However, when the recession came, they
took off like rockets!
Even after the recession, their growth rates remained higher than
they were before the recession. This was probably due to two reasons.
First, the memory of the recession lingered in people's minds. Second,
there was now a larger distributor base, recruiting more new people.
Another factor that will fuel the growth in network marketing is that
many Baby Boomers have put their life savings into the stock market.
With the market's recent upward spiral, many Baby Boomers have resumed
their high-flying, fast-spending ways and have meager savings except for
stocks. With the inevitable, cyclical decline of the stock market, they
will see their retirement plan funds lose 25 to 50 percent in value.
Panic will follow. Baby Boomers with sense will be looking for secondary
ways to build a residual retirement income.
We maintain now is the best time to grow your network marketing business. Whether
you are a veteran or a beginning network marketer, the future is bright.
Soon consumers will be looking for the best quality at the best prices.
Where do they find it? Often in the quality products offered by network
Recession causes people to open their minds to gaining alternative
sources of income. If they are still employed, they are worrying about
the possibility of losing their jobs or having them downgraded. If they
are unemployed, they are seeking ways to build their income without
spending large amounts of money to start another business.
Network marketing is the ultimate "recession-proofing" for your