Why Some Companies Win
and Others Lose
By Greg Arnold
Winning isn't so hard.
It's easy, just do what everyone else isn't, all
the time. The hardest thing about getting to the top is breaking
through the crowd at the bottom or at least walking up that long
hill if you're old like me. Most people aren't moving toward winning,
you can't allow yourself the luxury of spending a lot of time doing
the same things they do. Unless it's a midnight golf league with
glow in the dark golf balls. Losers never play midnight golf.
All you have to do is refuse to accept losing.
People generally get what they expect and are willing
to accept. What you want out of life usually has little to do with
what you get out of life. So expect to win and accept nothing less.
Oh, and don't mistake the outcome of the first battle for the outcome
of the last. The war ain't over till you say it is. In a pie eating
contest, you just gotta take one more bite than the other guy. The
secret is, don't eat pies you don't like. So to tie all that together,
Expect to eat more pies, don't except pies made by people with dirty
hands and, oh shoot, now I'm confused. Anyway, expect to win and
don't ever accept losing even if you have to hang in there a little
longer than it is comfortable. Losers accept losing all the time.
When you start something, finish it.
Distributors often join a mlm company and quit ten
minutes later to join another one. You might say they finished what
they started but a more accurate description might be that they
finished before they started. In mlm, people buy your commitment
before they buy anything else. They want to know that you are going
to be there for them over the long haul. They want to name their
children after you, and ask you to baby-sit a lot over the next
18 years for free. Yes they want your body. If they perceive you
as the wham-bam-thank-you-Sam-kinda-upline, they won't join you.
Finish what you start. Losers almost always quit, but they never
Do what you say you're gonna do.
Always tell the truth. If you say you are going
to be there, BE THERE! If you say you will call, call. If you say
you will get it done, get it done. Always do what you say you are
going to do. If people know that they can count on you, they'll
join you, they'll be loyal and they'll invite you over to dinner
once in a while (bonus, free meals!). If they see you backing out
of commitments all the time or worse, just not showing up, you'll
never build a big organization and you'll miss out on Mrs. Harvey's
peach cobbler. Under promise and over deliver. Losers don't keep
A friend of mine once told me the story of his first
two years in mlm. He attended every company function and meeting
and he regularly prospected and made follow-up calls. After two
years in the business, he had no customers and no distributors.
He says he never quit because no one told him he could. I suspect
he is telling the truth because those kind of numbers are fairly
easy to remember. He later went on to build an organization of over
100,000 distributors. Had he done what most would have done, it
would have never happened. Never, never, never, never, never, never,
never, never, never quit! Ya ya , I know someone already said that,
but it doesn't make it any less valid now. If there is going to
be a fight, winners pack a lunch, losers make a habit of quitting
before the job gets done.
I did it. I screwed up. It's my fault. What can
I do to help resolve the situation and turn it into a win for you.
If you stepped in it, you might as well fess up, it's on your shoes
anyway. Accept responsibility and always be accountable for your
actions. It's the only way you learn, and grow and get better. Don't
point fingers at others, they will only resent you for it, and they
may not let you date their sister. Losers don't get dates with anyone's
Don't let it get you down when people say bad things
about you, and if you're winning, they will.
People will always talk about other people. Unfortunately,
sometimes they feel a need to pump themselves up at your expense.
And yes, they may even fib a bit to make you look bad. Don't get
too wrapped up in what people say. If you work hard, keep your promises
and help others win, their words mean very little in the long run
and only serve to hurt their own credibility. Losers talk too much
and accomplish very little.
Have a vision and keep moving toward it.
People with vision are rare. People who are committed
to their vision and hang on to it and consistently move toward it
are jewels in the crown of life. While these people are preciously
rare, what they do is very simple. They simple identify what gives
their life meaning and forever after that move toward it and share
the joy along the way. If something gives your life meaning, you
may be shocked at how many others can benefit by it also. You may
find that as you move toward your vision, many others will want
to join you along the way. Life can be a long endless walk through
a bunch of cow dung. Visionaries tend to see their dreams and move
toward them, losers tend to see the cow dung at their feet and remain
Be consistent and persistent.
Have a plan and work your plan every day. Move forward
every day. Prospect every day. Use your products every day. Share
the dream every day. Be persistent. Be consistent. Inconsistency
will kill your momentum every time. Nothing great happens overnight.
Winners work month after month after month, making it happen. Even
though the world doesn't always see the progress or acknowledge
the growth, the victory always goes to those that never venture
off the path. Overnight success generally takes about 15 years.
Losers are always too busy getting rich quick to put in the time
and effort to build wealth.
Sweat a lot.
Life is tough then you die. Hard work never killed
anyone. The worse that will happen is you'll pass out and get a
little needed rest. Someone once said "Never let em see you
sweat" mlm is sweat equity, that's why most people don't have
any. Someone told them work smart not hard. That's bull! Work hard
till you get smart, then work hard and smart. Let em see you sweat,
good people admire hard work and tend to copy your efforts. Hard
work is fun too. Frankly there isn't a better feeling than working
hard all day and knowing that, when your head hits the pillow, you
had a perfect day because you did everything you could. Winners
work hard and let their deeds speak for themselves, losers never
let you see, even a little, sweat.
Be everyone's biggest cheerleader.
People don't get inspired or motivated by money.
People will do more for recognition than anything else on the planet.
Never let an opportunity go by to tell someone you appreciate them.
Simple appreciation of others is one of the greatest gifts you can
bestow on another human being. A feeling of importance, we crave
it, want it, lust after it, gotta have it. It drives us, frustrates
us, moves us, stirs up our passions. Those that wield the great
sword, dubbing all they see with the title V.I.P. are kings among
men. Winners offer a kind word and sincere compliment. They always
support those that look to them for leadership. Losers are constantly
patting themselves on the back.
Swear, smoke a cigar and spit sometimes.
Sometimes you just gotta let it out. We are all
human! Heck, you just can't get any closer to perfection unless
you remind yourself, once in a while, how bad you are when you just
let it loose. You might even find out that being a well rounded,
down to earth person is a good thing after all. Most people like
other people that are real. A vice or two shows character, not weakness.
Winners win in spite of what they are, not because of it. People
can spot a phony a mile away but they never even have a twinge of
suspicion about a guy who is just being himself and having fun doing
it. Deep down inside, losers have trouble accepting themselves,
so it is very hard for them to just let their hair down and relax.
Winners swear, smoke a good cigar (ladies too) and spit sometimes.
Smile a lot. Laugh a lot.
Try it, you'll like it. Laugh at yourself every
chance you get. If that's a little tough, try laughing at me for
a while. When you get good and worked up, turn that laughter back
at you and see if it doesn't make you feel good. The best part of
insanity is you are free to laugh often and hard and you don't get
embarrassed by it. Successful mlm requires a high degree of professional
insanity and a rich sense of humor. Try giving the CEO of your current
mlm a hot foot, he's probably a worthless son of a gun anyway and
needs a little laugh himself. Losers NEVER give their CEO's a hotfoot,
well neither do winners, but I have this small evil streak I just
gotta let out once in a while. Write me, I'll send you a book of
Learn to Drive.
If you already know how to drive, then take a drive
in the country once in a while. Also, pick people up for opportunity
meetings, or coffee table discussions, or what ever you call them.
Listen to cassettes that help you grow personally in your car too.
Oh and pick up your sweetie and go park on top of a hill someplace
on a moonlit night and neck a little. Winners pick people up for
special occasions that can make their businesses grow, losers scrunch
their noses up against the window, in that special nose scrunching
line, waiting for their prospect to arrive.
Always believe you will win. Prepare to win.
Never think, for even a moment, that there is the
slightest possibility you could lose. Always know that somehow there
is a way to win and you are going to find it. Prepare for your winning
moments. Read books, listen to tapes, go to meetings, talk to everyone
you meet, practice your craft, practice your craft. Practice your
craft. Monster MLM is a skill developed by those brave enough to
always workout. Winning is something you do everyday a little bit
at a time. Losers simply don't prepare to win.
>Call your Mom.
She told me to tell you that.
Use your products. Give some product to a needy
Be a product of your products, use all of them you
can. It will make a believer out of you and belief is powerful.
Also, not everything you do should be for profit. Share a product
with a friend in need, just cuz it'll make you feel good. Winners
find creative ways to use and promote their own product lines, losers
often complain about their purchase requirement.
Ride a big, mean, ugly, nasty, fun rollercoaster.
It's fun and reminds you that even though you go
through a few ups and downs, you always survive (even though you
don't believe it when you're going through them). Winners always
wanna go again, losers usually don't get in line.
Greg Arnold has been network marketing since
1974. Greg is also wrote an MLM "real legend" of a book---
"The Multi-Level Mangler In King Arthur's Court."
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