AFFILIATE PRODUCTIVITY RESEARCH!
Jim Edwards, Bsc
CEO Internet Insights Publishing
have gone through several marketing models in the last two years.
First was banner advertising based on click throughs. Now the latest
darling is blasting Email to targeted customers and interested individuals.
Behind them is sleeping "Viral Marketing" giant that is
a combination of both of the above marketing methods plus more.
The newer blossoming affiliate model had skimpy research behind
it however so we put it on our research agenda during 2001
MARKETING'S BEST - AFFILIATE BASICS
A nice term for this sleeping giant is Affiliate marketing. It's
basics go back to the old ad copy writers golden rule when thinking
in the "customers shoes!" That rule boiled down to, "What's
In It For Me (WIFM)." We decided to "go to the horses
mouth" contacting various individual persons active in all
forms of Viral Marketing using Affiliate programs person to person.
Affiliate marketing increases the effectiveness of marketing dollars
spent and makes sure that every dollar spent on that marketing is:
Performance Based on sales volume
pioneer and best known affiliate program is Amazon.com (by banners
and links). If you have clicked an Amazon banner on a website and
then bought a book, you have participated in Affiliate Marketing.
Amazon even filed business process patents on this method. Amazon
didn't enforce the patents because they existed before they filed
them and they were so pervasive on the Internet they didn't want
to anger masses of net citizens! Amazons basic model has been technically
developed and adapted to many types of delivery. Affiliate tracking
codes have moved beyond banners can be now delivered by :
Plain email text to the seller
HTML links to the seller
Portal links (one affiliate master site to multiple seller sites)
pages so the buyer never leaves the original affiliate site
developments to include a combination of all of the above.
Leading Internet analysts predict a steady growth in online Affiliate
programs. Nicole Vanderberlit of Jupiter Communications Inc projects
that "by the year 2002 it has been estimated that 25% of ALL
Internet sales (over 10 billion dollars!) will be generated by affiliate
programs. In a different measurement Forrester Research predicts
Affiliate marketing will garner 25% of online advertising budgets
by 2003 without consideration of sales volume. Both Measurements
from premier Internet researchers indicate only one trend for Affiliate
marketing of all kinds. UP!
SEMINAL RESEARCH - VIRAL AFFILATE MARKETING!
A concept not broached by any Internet marketing research firm was
the effect that Affiliate programs had on the buying habits of Affiliates
themselves. Did making money, no matter how much encourage an Affiliate
Program promoter to buy more from the vendor who writes the check.
There has been a flood of research on making websites "sticky"
and how to create "stickiness" for customers. Our staff
researched the research and could find not one drop of information
on how "sticky" an Affiliate was. More importantly did
Affiliates have a cash flow value to vendors? If an Affiliate is
also customer who generates more customers does the Affiliate have
more value than a customer? Does the Affiliate income encourage
Affiliates individuals to purchase more from the vendor? Does a
check from a Vendor encourage buying?
OF ONLINE TEST
WWW. MLM CONSULTANT .COM