TO CREATE KILLER INTERNET AD COPY
Here are 10 tested secrets to dominate your thinking
Plus an 11th to make the first 10 work!
- Test your
ads. For each winning ad you are going to put out plan on writing
ten. That way if you get a hit on the third ad, you can pat yourself
on the back. Ad writing is work! Get several good books on writing
ad copy. Get "Magic Words" by Ted Nicholas 1996 ISBN
1-887741-00-3 through Amazon or B&N to help you. It also has
references to other good ad copy books in it. It will help loosen
up your mind.
- MLM SECRET SIZE -- On the
Internet ads can't be too large. People don't like to read massive
amounts of material. Get in hit them with great benefits and an
offer they can't refuse. You want to drive them to an autoresponder
to get your offer (best 10 sites to advertise or ?). With that
premium deliver your second longer ad. Make sure you start that
page, before the offer with PRINT this PAGE so you don't get clicked
into cyber space. In the ad drive them to your web site.
- MLM SECRET FLEXIBLE -- Your ad
should be able to be able to be used in a variety of places. If
it works on the Internet in classified ads and Email it can also
be used on post cards, small classified ads, e-zines. You save
a bundle of money by testing on the Internet to find a killer
ad. You then have a double barrel to use off the internet to drive
people to your website.
- MLM SECRET RELATIONSHIPS -- Remember
you are not selling them with this first "sales teaser"
you are enticing them into a closer relationship so that you can
bring your big gun advertising to bear with a full cornucopia
of benefits and offers to them. This can be delivered by your
website or by autoresponder. This called a two step but is necessary
on the Internet to maximize response rate. With the crowded internet
you want to push them to respond so that you have their attention.
- MLM SECRET STRONG HEADLINE -- You have
to have a strong headline. It has to have a strong BENEFIT to
It has to get their attention and compel them to read your ad.
It has to be targeted to your market you are advertising in! Examples:
YOU GET 10,000 AFIILIATES OVERNIGHT! Or 10 ad secrets to double
your income! Once again it is a matter of testing. Remember to
test the headline and the copy in the body of the message separately.
In addition do you have premiums to offer? A free book! A list
of the best places to advertise free on the internet. A premium
is beyond a benefit! It is a sure fire puller!
- MLM SECRET BENEFITS -- What
are benefits? What are features? A benefit does something for
the person you are sending the message to. "These pills can
give you immortality" is a benefit. "The pills come
90 to a bottle" is a feature. Convert features to benefits!
"The are 90 pills in the bottle to save you money" is
a converted feature. Benefits sell, features smell!
- MLM SECRET STRONG COPY -- Follow the
headline with strong body copy. Use active words and benefits!
If we continue from above, "Quick and Easy Pills give you
immortality. Immediate results are guaranteed or you get your
money back!" If this example seems extreme, it is! You may
want to start writing your ad copy with anything that comes to
mind. The go back and refine it for practical use! Get your brain
storming with ideas! "Make money now with good ads."
Make money is a benefit and now is an active word!
- MLM SECRET TELL THEM! -- End your
ad by telling the reader just exactly what you want them to do
and how! Simple, easy and active is the secret here. Key your
ads so that later you know which one pulls the best. "Get
our Secret Information today! It will only be up for 72 hours!
Go to www.mywebsite.com/ep1/ad1a.htm On auto responders you can
use different ones for different ads. On your website you can
put up different entrance pages such as www.mywebsite.com/ep1/ad2a.htm
Hits on /ep1 tell you were it came from. You can have page /ad3.htm
then /ad4.htm on and on for as many different ads as you write.
The pages are all the same with a direct link to your home or
action page. The page may say thanks for responding to our ad,
here is your "premium" information. Click here, takes
them into your website, which should be loaded with killer advertising
- MLM SECRET FOCUS -- Stick with
just one product or service at a time. If you try promoting more
than one thing you are going to confuse your market. Stay focused!
If the ad doesn't cover all you want do another ad. Does it hurt
to try combining ads? Yes, normally, but there are no absolute
rules in Internet advertising. Why? Because, it is cheap to test
ads! The key here is to be able to track your ad results as shown
previously. Your cost is your time. Understand that this is an
investment and keep testing. Don't burn out. You have your ad1a,
the teaser, (pull them in!) and your ad1b on your web site that
does the actual selling. Both have to be good to work.
- MLM BIG SECRET TEST! --- Test,
test, test and test again. Make revisions but test only one change
at a time. Don't change the headline and the body at the same
time. Keep track of the results for a week to see what the response
was. Keep a book on them or a spreadsheet to determine the improvement
(or drop) when you make a change. As soon as the response goes
above the best you have, use that new ad as your advertising front
runner. Your goal is to hit a searing hot response rate of at
least 7% on the internet. If your ad goes above 3% it is good!
Start shooting for that incremental increase.
- MLM BIGGER SECRET A TEAM! -- The real
secret? If you aren't a writer and don't have the patience for
all the above you need to team up with somebody that will. You
may need a third partner such as your web master or somebody proficient
with your website software to make test pages and changes on the
- MLM LAST SECRET! -- The 12th
secret is YOU GET TO USE ALL ABOVE AS A PREMIUM FOR YOUR INTERNET
ADVERTISING! FREE - Free- free! All you have to do is use it as
written with my name on it and the WatchDog.com title. After the
you have to direct them to www.mlmconsultant.com/secrets.htm
to get this one. We become partners I help you. In doing so it
increases my website traffic. I do not belong to any companies
nor do I endorse any or accept advertising from them. This is
called the "Premium inside the premium" partnership.
You will also be notified of future premiums. You can not use
this premium with any money game or illegal multi-affiliate program.
If you have a question about that call 210-495-1201. If you do
lightening will strike.
WWW. MLM CONSULTANT .COM